If you don’t know Mark, he’s been in the TV industry since 1980; starting his career at B.E.R.C as a driver and eventually landing here at Imagecraft Productions 37 years later as our newest, Strategic Account Manager. Mark started in the Television industry in 1980, directly after college. He was hired as a driver with […]
I started at Imagecraft back in the summer of 2007. I had a friend from college that worked in the shop, and he rang me up letting me know they were looking for a runner for a few weeks. There were runs going to and from a house being built out for one of our […]
Jason Been of Imagecraft Productions returns to the DCP to talk about an exciting new addition to his video production equipment inventory: a brand new set of IBE/Optics Raptor lenses – designed for full frame sensor video cameras. Jason talks about what makes these lenses special and of interest to cinematographers. As our gear talk […]
On December 8th, 2016, Imagecraft Productions became the first rental house in North America to offer the new, RAPTOR prime macro lenses for rental. Why are these lenses so sought after? Let’s begin with their ability to keep up with larger format sensors. “The new macro lenses were designed to address the industry-wide movement toward […]
On December 2nd, we hosted our first Holiday Open House and we’d say it was a success! It was great to see so many people from Producers, Directors, and DPs to Audio and Truck engineers. It was really great to see everyone here talking to our vendors and checking out what Imagecraft has to offer […]
Sound. It evokes emotion allowing us to know what’s happening without images, it also makes imaging more impactful. Audio Engineers are an essential part of the production world. This month’s spotlight shines on one of our long time clients and ENG Audio Engineer, Mark Laurent. Mark started his career in television 30 years ago. His […]
Technology is always evolving. In the television industry we’ve moved from standard definition to high definition and now onto, the Ks. Is this a technology trend that is here to stay or is it ahead of it’s time causing the excitement to die out before the rest of the television technology world catches up? In […]
Jason Levine began his television industry career in 1989 as an actor and soon realized his passion lay on the other end of the lens. Since then, Jason has found himself wearing many hats, from finances and legal to logistics and creative work on shows. It’s prepared him very well for the position he now […]
Production rental houses are not new; they’ve been around since the 1920s. There are hundreds of them in Los Angeles and they’re all waiting for a director or producer to call and rent equipment from them. Imagecraft Productions, a boutique rental house in Burbank, is unique to the industry. Not only do they rent television […]
Robin Hirsch is one of the original founders of Imagecraft Productions. In 1984 he and his good friend and Co-Founder, Gar Smith started an owner/operator rental company out of a tiny office in Burbank, Ca. Over the years, the company grew and became the Imagecraft you know and love today. Robin retired from the Television […]