Imagecraft Q&A: Video Production Rental Equipment Demographics
What are the demographics of Imagecraft’s Video Production Rental Equipment Clients?
Mark: Our client demographics vary from graduates right out of college looking to produce their first project to seasoned professionals that have been in the industry over 30+ years.
Gene: Our demographics run the full gamut of production. We rent to studios, students, live event, reality TV, sports, commercial, scripted television, and music video producers to name a few.
How many of your clients rent in order to “try out” certain technology?
Mark: Almost none, most of our clients are asking for specific video production equipment that they’ve used before and can rely on. As new products become available they definitely want to put the new technology to work on their projects.
Gene: Our clients are renting because they have a specific need. They contact Imagecraft because we try and stay on the leading edge of technology and have the latest in equipment advances.
What industries do Imagecraft’s clients come from?
Mark: The majority of the clients who rent our video production rental equipment are in the broadcast industry. This includes live events, sporting events, award shows, reality television, gaming events, talk shows, situation comedies, music concerts and touring events.
Gene: While the bulk of Imagecrafts clientele is broadcast based we have made a significant step in the Cinema world as well, doing anything from Music Videos to Commercial Work to Episodic Scripted TV Series. We occasionally will have non-production industry clients who rent equipment for a video shoot or recreation…such as doctors and lawyers.
Do trends in technology impact the type of equipment Imagecraft rents?
Gene: IC is constantly studying the latest technological advances of video production rental equipment in an effort to accommodate the varying customer’s needs. We cater to a lot of different clients and need to stay on top of the technology to give the client what they want to use and for the right reasons.
Per an article by Jose Antunes, The Society of Motion Picture & Television Engineers (SMPTE), since it was created in 1916, has kept track of the changes in the industry. Significant advances in media and entertainment technology has evolved from the introduction of “talkies” and color television to HD and UHD (4K, 8K). The SMPTE is generally responsible for the development of thousands of standards, recommended practices, and engineering guidelines. As the industry evolves further into IT- and IP-based workflows and public habits change, data collected on social media, streaming services, mobile devices, email, and web-based communications affects decisions on how projects are green-lit, created, produced, distributed, and marketed. Everything in a digital environment is trackable.
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