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(818) 954-0187 | 24/7 Tech Support

If you have an upcoming equipment need, the office is open by appointment only. Please contact us at (818) 954-0187 or via email at Rentals@imagecraftproductions.com | info@imagecraftproductions.com to get your order started TODAY.

COMING SOON to Imagecraft – The NEW Sony Venice Camera

Imagecraft Productions announces a new option in their digital cinema camera rentals sphere.
Imagecraft Productions announces a new option in their digital cinema camera rentals sphere.

Slated to be available in Imagecraft Productions cinema camera rentals department in early 2018… Recently Sony unveiled the Venice, its next generation CineAlta camera system with forward thinking full frame sensor, phenomenal color science and user friendly operation. CineAlta is a brand name used by Sony to describe various products involved in content creation, production and exhibition process within digital cinema workflow. Now Sony’s products branded as CineAlta include digital cinema cameras, camcorders, recorders, cinema servers, and projectors. You can browse our current CineAlta camera rentals and related products here.

“VENICE has a surprisingly compact design which allows easier shooting in confined spaces or on drones. VENICE’s control buttons reflect the requirements of camera operators, carefully positioned for intuitive operation. They even illuminate for easy use on dark sets. On-set monitoring operation is further enhanced by the addition of an extra HD output alongside the standard 4K-SDI. VENICE can be powered by both 12 V and 24 V power sources that can be connected at the rear. A wide range of accessories are supported, including standard Fischer connectors. For enhanced durability in tough conditions, the viewfinder uses a LEMO connector.”

Cinema Camera Rentals Los AngelesWe were lucky enough to get to see and demo the camera the other day, and here is what our cinema camera rentals department heads had to say about it.

Gene Duggan, Director of Sales and New Business, “My initial thoughts on the Sony Venice were,

  1. Sony finally listened to input from working professionals and incorporated it into the design of Venice; the biggest feature being the internal ND Filter wheel of .3-2.4. Also, the user menus are on the “dumb” side of the camera so the AC’s can still be playing w/settings while the DP is looking through the viewfinder.
  2. Sony has gone w/the full frame sensor and higher resolution capability with this model.
  3. Rental houses are going to have to change/update their lens inventory to accommodate for the full frame sensor.

I can see our clientele using this for promos, VFX, feature films, television and commercial work. Out of all of our cinema camera rentals, this camera will be able to handle all of the above.

I am extremely excited for this to arrive in the beginning of 2018. In addition to our existing clientele this camera will open up industry doors that previously have been shut.

Cinema Camera Rentals HollywoodFrom the short film and the behind the scenes extras we saw at the Sony launch party, the Sony Venice is extremely user friendly and has the same menu structure as previous models. I think it was very smart of Sony to identify what works from other camera manufacturers, for example, putting the menu screen on the “dumb” side of the camera.

The Sony launch party was very well done and well attended by a lot of Hollywood DP’s and executives. Sony brought in the top brass from Japan and I believe they were excited by what they saw. The event must have had close to or maybe even more than 500 people. It was good to mingle w/some of the top DPs, executives, and AC’s in the industry.”

Patel, Head of Engineering discussed, “Sony has finally entered in to FULL FRAME 6K Digital Motion Picture Camera. The sensor is state of the art in technology, performance, dynamic range and color gamut. The sensor is CMOS with effective 24.4M effective pixels. (6048 X 4032)

The Main applications that I see for our clients are feature films, anamorphic look, commercials, high-end dramas, aerial shoots and live events like concerts.

I would be excited to have this camera in Imagecraft’s inventory, but the right lens choice is also important for each different application.

  • The camera menus have been simplified considerably compared to the Sony F55.
  • The viewfinder is New OLED DVF-EL200 with double the brightness when compared to the Sony F55 OLED VF. The reason being is, with 15 Stop Dynamic range you need to see more latitude in the eye piece.
  • Nighttime aerial shots are high resolution; no noise and color saturation in low light makes it more immersive. In this regard Sony has surpassed film performance.
  • Venice has a built in full frame ND filters ranging from 0.3 to 2.4 in steps of 0.3 clearly almost no external ND filters will be required and of course, servo controlled.”
  • The workflow for Venice is already here using an R7 recorder ( RAW, X-OCN 16bit) and data transfers using the Thunderbolt 2 card reader with a data rate of up to 1GB per second.”

To read more about the Sony Venice, you can follow this link to the Sony site: http://bit.ly/Sony_Venice

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Established in 1984

Over 25 Years of Experience!

Corporate Member - Camera Rental Guild
Imagecraft Productions
3318 Burton Ave
Burbank, CA. 91504
(818) 954-0187 (office)
818-954-0189 (fax)
24/7 Tech Support

Patel began his career in the television industry in 1978 where he worked for the BBC in White City, London. For the past 39 years, Patel has found the changes in technology and television entertainment compelling enough to keep him interested and excited about what he does. He has always worked primarily as an engineer and most recently has worked with several DPs on Beyonce, Taylor Swift, Pearl Jam, the iTunes Film Festival in London and the first ever LIVE Snickers commercial for Super bowl 2017 in 4k. Patel’s interests outside of work include enjoying the national parks, camping, volleyball, soccer and hiking.

Tracy Leming is Imagecraft’s General Manager. After 20+ years in the TV industry Tracy has done everything from front desk reception to rental agent. Tracy enjoys her job, loves her clients, and is excited to be at Imagecraft. Tracy moved from a small town in Northern California to the Los Angeles area in 1997. In her spare time Tracy likes to garden, travel, paint furniture, and play softball. She also enjoys spending time with her family and friends. Tracy is especially close to her two children, Kourtnee and Brandon, and has a boxer named Dude.

Jason Been is the Owner and President of Imagecraft Productions. Jason has been in the television production industry for over 20 years. He started his career in San Diego working sporting events with the San Diego Chargers and San Diego Padres. He soon met Robin Hirsch and Gar Smith, Co-Founders of Imagecraft Productions. He moved to LA to work with Robin and Gar and ended up on staff with Imagecraft full time. Jason eventually took ownership of Imagecraft and has continued to build it into one of LA’s best production equipment rental houses.

Efren Navarro is one of Imagecraft Productions’ shop techs. Efren is a born and raised Californian who has been in the entertainment industry for over 15 years. Efren has experience working with cameras, lenses, operating switcher boards, working as a lighting tech and grip. Efren is hands on and face to face with clients on a daily basis at Imagecraft. He knows the importance of good customer service and works hard to make sure Imagecraft’s clients are happy and have what they need.

Nick Casas has been working in rental houses for over 10 years. Nick works alongside his brother Jason Casas and Efren Navarro building, shipping, and receiving equipment for clients. Nick loves to play golf and enjoys spending as much time with his family as possible.

Jason “JC” Casas started working in production as a driver in 2008. He really enjoys the fast pace work flow of a shop and learning about the new innovative equipment. After working at several rental houses around LA, JC found his way to Imagecraft. “This is my fourth year with Imagecraft and I love the small family feel of the office.” Being a shop tech is something he finds challenging and rewarding day in and day out. JC loves a great game of golf, shooting firearms, playing slow pitch softball, fishing, and spending any chance he gets with family.

Rob Dietze graduated from University of Central Florida with degrees in Film, Radio and Television.  He began his career working at Universal Studios Florida as a Live Show Technical Director, Weapons Tech, and Pyro Tech. In 2001, Rob moved to Los Angeles where he began doing freelance production work. Rob met Jason while working on ‘Supernanny‘ as a First AC and Technical Coordinator. In 2011 Rob made the move from freelance to staff as Imagecraft’s Camera Engineer.

In a land where the evil Emperor K-os reigns, one girl embarks on a journey to restore order, schedules, and the integrity of math for the people of the land, The Crew. Meet Lindsay. Lindsay was just an average A+ student at Miami University of Ohio double-majoring in communication and interactive media studies, working 2 part time jobs, and playing softball. Until one day, she saw an ad for Miami’s film club… and everything changed. After dipping her toe in as Director of Programming for the region’s first international film festival, she dove in to every film/commercial/doc project available and gradually realized she wasn’t the same as the other kids. Her skills were unlike anything they’d ever seen. She could itemize budgets, locate large crews, color-coordinate spreadsheets, and manipulate a scheduling matrix with the swiftness of a ninja through the shadows. After graduating early, she tried to hide her abilities and disguised herself as a mindless PA at a local news station, but the calling was too strong and the world needed her. In 2010, she headed to LA in search of a challenge. Her pilgrimage took her from freelance PA to Coordinator to Manager, through the realms of Film, Livestreaming, Music Videos and Commercials until she arrived in a foggy, rule-defying land called Reality TV. In 2011, she discovered a time portal that took her to Imagecraft. There she found a properly equipped battle station where she continues to coordinate her plans. Will she ever defeat her lifelong nemesis, K-os? Will she find the enduring strength to do battle with his minions, The Producers? Will she become the hero we need? Now playing in a Burbank rental house near you.

Ben Fuller is originally from small town Massachusetts, and moved to LA in 2004 to pursue acting. He started at Imagecraft in 2006, and transitioned pretty early on from runner to shop tech, and shortly after to shop manager. Ben is now Imagecraft’s Rentals Manager. “Getting to deal with clients on a daily basis is a good place for me.  I still maintain open lines of communication with the shop staff, which has evolved quite a bit since my days in the trenches.” Ben is a huge Boston sports fan, a karaoke junkie, and is always up for an adventure.

Mark Alexander has been in the TV industry since 1980. Mark started his career at B.E.R.C. as a driver, and landed here at Imagecraft Productions 37 years later. Mark’s experience in the industry ranges from delivery driver, to Sound Operator, to Director of Field Operations, and eventually to his position here at Imagecraft as Strategic Account Manager. Mark has been married to his wife Kelli for 35+ years. They have 2 kids and a miniature dachshund named Cool.  He loves wine tasting, plays in a dodge ball league, and is an avid reader of history and non-fiction books. He’s even a single digit golfer…sometimes.

Gene Duggan has worked for Imagecraft Productions since 2012. Gene started his career in the TV production industry in 1990 at B.E.R.C., working his way from equipment delivery driver to operations manager. Gene is now Imagecraft’s Director of Sales and Business Development. At work, Gene’s number one priority is his clients and their productions. In his spare time, Gene enjoys spending time with his wife and two sons and playing golf, softball, and basketball.