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(818) 954-0187 | 24/7 Tech Support

If you have an upcoming equipment need, the office is open by appointment only. Please contact us at (818) 954-0187 or via email at Rentals@imagecraftproductions.com | info@imagecraftproductions.com to get your order started TODAY.

SOC Workshop: ARRI ALEXA Mini & Angenieux Optimo Lenses

In 2017, Imagecraft Productions lent ARRI ALEXA Mini cameras and Angenieux Optimo Lenses to the Society of Camera Operators (SOC) for their telescopic crane and underwater camera workshops. As Kristin Petrovich from SOC said “The SOC could not have produced these events without Imagecraft and their expertise.”

Compact, lightweight and self-contained, the ARRI ALEXA Mini is a versatile camera in the ALEXA camera family. Crews find that the ALEXA Mini eliminates the complications of working with third-party cameras for specialized shots. ARRI ALEXA Mini design elements include highly integrated and sealed electronics, a lightweight carbon housing & a solid titanium PL mount which connects directly to the internal sensor mount – also titanium – to ensure a stable flange focal distance, even when utilizing large lenses. Flexible in use and durable on set, the ALEXA Mini is easy to transport in backpacks or as carry-on luggage.

ARRI’s product designer, Michael Jonas told NewShooter.com “Crews working on ALEXA-based productions will use the ALEXA Mini in tight environments, on cranes or special rigs, or as a handheld camera. Other users will include individuals working with gimbals and multicopters, or underwater, who want to take their craft to the next level and open up new opportunities on higher-end productions.”

Purposely built for cinematic production, Angenieux Optimo Lens Line achieves excellence in design, mechanical and optical perfection. All cine lenses offer a fast T-stop throughout the entire zoom range, large focus scale rotation angle that enables precise manual focusing, and retain superb image quality even under extreme environmental conditions. Underwater scenes in movies are often shot using Angenieux Optimo Lens including: Star Wars: Episode I – The Phantom Menace (1999), Titanic, All is Lost, and Piranha 3D.

The Underwater Camera Operating Workshop with HydroFlex was held in October 2017. The workshop is one of our favorites as it teaches the ins and outs of prepping the camera and housing; what equipment is necessary and/or good to have with you; dive gear choices and situations; setting up a shot; communication with the surface; body movement; working with different sized housings. The two day workshop required diver certification to participate. With the added complications of underwater (and somewhat dangerous conditions), we facilitated the production of the workshop. As stated by the SOC rep, “The SOC depends on Imagecraft to support our educational efforts. They are here to support the crew.”

Our second workshop with the SOC this year was the Telescopic Crane Workshop designed for professional Camera Operators and Grips. Sponsored by the Local 80 and the SOC, the workshop held in October was a techno crane class. It was a great class which gave grips a chance to push a crane around while working with a camera operator and focus puller. On the same day there was a new camera movement system on display for members to see. Featuring a wireless camera sled that moves on its own monorail, track system. The sled is capable of moving from 0 to 60 in 3 seconds.

Compact, lightweight and self-contained, the ARRI ALEXA Mini is a versatile camera in the ALEXA camera family. Crews find that the ALEXA Mini eliminates the complications of working with third-party cameras for specialized shots. Arri Alexa Mini design elements include highly integrated and sealed electronics, a lightweight carbon housing & a solid titanium PL mount which connects directly to the internal sensor mount – also titanium – to ensure a stable flange focal distance, even when utilizing large lenses. Flexible in use and durable on set, the ALEXA Mini is easy to transport in backpacks or as carry-on luggage.

 

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Established in 1984

Over 25 Years of Experience!

Corporate Member - Camera Rental Guild
Imagecraft Productions
3318 Burton Ave
Burbank, CA. 91504
(818) 954-0187 (office)
818-954-0189 (fax)
24/7 Tech Support

Patel began his career in the television industry in 1978 where he worked for the BBC in White City, London. For the past 39 years, Patel has found the changes in technology and television entertainment compelling enough to keep him interested and excited about what he does. He has always worked primarily as an engineer and most recently has worked with several DPs on Beyonce, Taylor Swift, Pearl Jam, the iTunes Film Festival in London and the first ever LIVE Snickers commercial for Super bowl 2017 in 4k. Patel’s interests outside of work include enjoying the national parks, camping, volleyball, soccer and hiking.

Tracy Leming is Imagecraft’s General Manager. After 20+ years in the TV industry Tracy has done everything from front desk reception to rental agent. Tracy enjoys her job, loves her clients, and is excited to be at Imagecraft. Tracy moved from a small town in Northern California to the Los Angeles area in 1997. In her spare time Tracy likes to garden, travel, paint furniture, and play softball. She also enjoys spending time with her family and friends. Tracy is especially close to her two children, Kourtnee and Brandon, and has a boxer named Dude.

Jason Been is the Owner and President of Imagecraft Productions. Jason has been in the television production industry for over 20 years. He started his career in San Diego working sporting events with the San Diego Chargers and San Diego Padres. He soon met Robin Hirsch and Gar Smith, Co-Founders of Imagecraft Productions. He moved to LA to work with Robin and Gar and ended up on staff with Imagecraft full time. Jason eventually took ownership of Imagecraft and has continued to build it into one of LA’s best production equipment rental houses.

Efren Navarro is one of Imagecraft Productions’ shop techs. Efren is a born and raised Californian who has been in the entertainment industry for over 15 years. Efren has experience working with cameras, lenses, operating switcher boards, working as a lighting tech and grip. Efren is hands on and face to face with clients on a daily basis at Imagecraft. He knows the importance of good customer service and works hard to make sure Imagecraft’s clients are happy and have what they need.

Nick Casas has been working in rental houses for over 10 years. Nick works alongside his brother Jason Casas and Efren Navarro building, shipping, and receiving equipment for clients. Nick loves to play golf and enjoys spending as much time with his family as possible.

Jason “JC” Casas started working in production as a driver in 2008. He really enjoys the fast pace work flow of a shop and learning about the new innovative equipment. After working at several rental houses around LA, JC found his way to Imagecraft. “This is my fourth year with Imagecraft and I love the small family feel of the office.” Being a shop tech is something he finds challenging and rewarding day in and day out. JC loves a great game of golf, shooting firearms, playing slow pitch softball, fishing, and spending any chance he gets with family.

Rob Dietze graduated from University of Central Florida with degrees in Film, Radio and Television.  He began his career working at Universal Studios Florida as a Live Show Technical Director, Weapons Tech, and Pyro Tech. In 2001, Rob moved to Los Angeles where he began doing freelance production work. Rob met Jason while working on ‘Supernanny‘ as a First AC and Technical Coordinator. In 2011 Rob made the move from freelance to staff as Imagecraft’s Camera Engineer.

In a land where the evil Emperor K-os reigns, one girl embarks on a journey to restore order, schedules, and the integrity of math for the people of the land, The Crew. Meet Lindsay. Lindsay was just an average A+ student at Miami University of Ohio double-majoring in communication and interactive media studies, working 2 part time jobs, and playing softball. Until one day, she saw an ad for Miami’s film club… and everything changed. After dipping her toe in as Director of Programming for the region’s first international film festival, she dove in to every film/commercial/doc project available and gradually realized she wasn’t the same as the other kids. Her skills were unlike anything they’d ever seen. She could itemize budgets, locate large crews, color-coordinate spreadsheets, and manipulate a scheduling matrix with the swiftness of a ninja through the shadows. After graduating early, she tried to hide her abilities and disguised herself as a mindless PA at a local news station, but the calling was too strong and the world needed her. In 2010, she headed to LA in search of a challenge. Her pilgrimage took her from freelance PA to Coordinator to Manager, through the realms of Film, Livestreaming, Music Videos and Commercials until she arrived in a foggy, rule-defying land called Reality TV. In 2011, she discovered a time portal that took her to Imagecraft. There she found a properly equipped battle station where she continues to coordinate her plans. Will she ever defeat her lifelong nemesis, K-os? Will she find the enduring strength to do battle with his minions, The Producers? Will she become the hero we need? Now playing in a Burbank rental house near you.

Ben Fuller is originally from small town Massachusetts, and moved to LA in 2004 to pursue acting. He started at Imagecraft in 2006, and transitioned pretty early on from runner to shop tech, and shortly after to shop manager. Ben is now Imagecraft’s Rentals Manager. “Getting to deal with clients on a daily basis is a good place for me.  I still maintain open lines of communication with the shop staff, which has evolved quite a bit since my days in the trenches.” Ben is a huge Boston sports fan, a karaoke junkie, and is always up for an adventure.

Mark Alexander has been in the TV industry since 1980. Mark started his career at B.E.R.C. as a driver, and landed here at Imagecraft Productions 37 years later. Mark’s experience in the industry ranges from delivery driver, to Sound Operator, to Director of Field Operations, and eventually to his position here at Imagecraft as Strategic Account Manager. Mark has been married to his wife Kelli for 35+ years. They have 2 kids and a miniature dachshund named Cool.  He loves wine tasting, plays in a dodge ball league, and is an avid reader of history and non-fiction books. He’s even a single digit golfer…sometimes.

Gene Duggan has worked for Imagecraft Productions since 2012. Gene started his career in the TV production industry in 1990 at B.E.R.C., working his way from equipment delivery driver to operations manager. Gene is now Imagecraft’s Director of Sales and Business Development. At work, Gene’s number one priority is his clients and their productions. In his spare time, Gene enjoys spending time with his wife and two sons and playing golf, softball, and basketball.