It is no surprise to our Imagecraft Productions rental department that our ARRI Amira rental cameras are a staple of Los Angeles and Hollywood productions. There are many high-end cameras available but we have some theories about why the industry relies on ARRI Amira products … ARRI Amira cameras are included in almost every list […]
In the television production industry there are items that every show needs in order to get through a shoot with ease. This is where the Lighting, Grip and Electric departments come into play. Did you know Imagecraft has a Gaffer on staff available for questions and advice? Ron Wisnesky has over 40 years of experience […]
Technology is always evolving. In the television industry we’ve moved from standard definition to high definition and now onto, the Ks. Is this a technology trend that is here to stay or is it ahead of it’s time causing the excitement to die out before the rest of the television technology world catches up? In […]
If you are lucky, the client schedules a scout day before a big shoot. These are great of course, just make sure to take advantage of the opportunity. First, try to have the schedule the scout at about the time you will be shooting. If it is going to be an afternoon shoot, scout in […]
Over the years I have been asked many times to set up an interview shot against a highrise office window. The biggest challenge to that is being able to get enough light on the subject so that the background is not blown out. The next challenge is how do I possibly pump enough light inside […]